South Staffordshire College Full Time Prospectus 2016/17


Full Time Prospectus, Advertising Campaign, Internal Communications

We’re #totesemosh about the launch of the new South Staffordshire College Emoji Prospectus!

When South Staffordshire College appointed 52dn to design their new 2016/2017 Full Time prospectus (after a 5 way pitch). We produced something that was completely different to anything they’ve done before. The result truly connected with their target audience…

After spending ‘bare’ time making sure we were #downwiththekids and were up to speed on ‘screenage’ culture. We presented the ‘We speak your language’ concept. With emojis telling the bitesized story of learners joining and graduating on the cover. A strict ‘no waffle’ policy on the copy (treat it as a tweet), hashtags, QR codes and much more, the concept went down a storm!

Having impressed the panel, we were thrilled to win the contract (#blatesamazing). We are chuffed to bits to now be able to officially share the results with you. After weeks of hard graft, mega LOLs, and speaking to each other as though we’re 15 again (to make sure the copy ‘rang true’), it’s been #totesemosh to say the least.